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Saachi Mehta is a designer and illustrator based in Mumbai, India. Her area of work lies at an intersection of conceptual design and cultural imagery. With an inclination towards research driven work, she explores the relevance of traditional knowledge and cultural identity in the contemporary world.
She holds a Masters Degree in Illustration & Visual Media from London College of Communication, UAL and holds a Bachelors Degree in Commerce and Economics from H. R. College with a Diploma in Visual and Communication Arts from Raheja School of Arts.
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Coca Cola, ColoursTV, Ladybird Books, London College of Communication, NASA, Nike, Victoria & Albert Museum and Unicef are some of the brands she has worked with.
She has taught Visual Communication and Branding at NMIMS School of Design and is currently teaching Design Thinking at Mukesh Patel School of Technology Management and Engineering.
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She is a winner of many accolades and has exhibited her work on in Mumbai, London and Venice.
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Select Features
Coke-Moji
Coke-Moji​
Coca Cola EU & Line Messenger
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Services
Brand Design
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Facilitator
Ogilvy One, Germany
Overview
Coca Cola launched Coke-moji, a set of emojis or digital stickers to celebrate the centennial year of the brand. The emojis were created for specific celebratory occasions and were launched on Line Messenger and Coca-colazone.com.
Creation
Illustrated a set of 8 Coke-Mojis for the 'Birthday' and 'Congratulations' occasions. The Coke-mojis were conceptualised using optimistic, upbeat expressions and gestures keeping the iconic Coke bottle cap as the base enabling the emojis to build and enhance brand recognition in everyday conversations.
Ideation
Coke-Moji Illustrations
